The new VB

It’s UnAustralian

If you thought Kraft Foods branding new Vegemite as iSnack 2.0 was bad, just look what’s happened now to our biggest Aussie icon, Victoria Bitter. This is just taking things too far.

Carlton and United Breweries have cut the alcohol content of Victoria Bitter by 0.2 per cent - ostensibly to save tens of millions of dollars a year in beer tax and prevent a price rise - while promising the taste would be unchanged.

But it’s not so. According to this report in the Herald Sun , many regular VB drinkers claim there has been a definite flavour change, describing the new brew as “yuppie beer” and “having no bite”.

Port Fairy plasterer Peter Glennen describes himself as a “career drinker” of VB but now says he is “divorcing CUB for ruining it”. “It’s personal … a lot of people view beer like a religion, and you can’t mess with someone’s religion,” Mr Glennen said.

God save us.