Mining tax ads

Instead of spending $38 million promoting its new mining tax proposal why doesn’t the Rudd government simply run the original clip (*) of Midnight Oil’s ‘Blue Sky Mine’ featuring front man turned government minister Peter Garrett? While the song was specifically aimed at mining company CSR and its treatment of asbestos victims, its message is essentially the same – mining companies reap massive profits from the minerals in our soil, leave massive holes in the ground and do not have the greatest social conscience. A bit of jiggling with the lyrics and presto – you’ve got the perfect low-budget ad to sell the message. (* Youtube has disabled embedding of the original video that carries great footage of the mining industry so, instead, I give you this one recorded at the MCG bushfire relief concert last year. The original clip can be seen HERE):

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